Simplicity is the key. Especially on the web. Web sites are scanned. Read only if there is interest. Think of the Internet not unlike a magazine. What makes you stop and look at a particular page? Impact with little. The viewer has to be able to adsorb quickly before interest is lost.

Now, with Macromedia's Flash. It is the new medium like the TV compared to the newspaper. Flash has set the standard in the interactive web experience. Flash is very visual and intern creates interest. But we have to be carful not to over do it. If you want to be taken serious.